MEdia Kit
Case Studies

Digital Storytelling and Best Practices of Countering Violent Extremism (CVE) Reporting Training and Logistics

nDemand Consulting
June 7, 2021

Countering Violent Extremism (CVE) Reporting Training & Logistic: nDemand was tasked to organize, design the curriculum, and execute a training program for best practices of CVE reporting, taking into account the specific cultural climate and practices of Djibouti City and the sensitive nature of the material being reported on.

CLIENT: U.S. Agency for Global Media

PLACE OF PERFORMANCE: Djibouti City, Djibouti

PERIOD OF PERFORMANCE: 9/2019-1/2020

TECHNOLOGIES USED:

SITUATION: The United States Agency for Global Media (USAGM) was in need of a three-day training program on digital storytelling and best practices of Countering Violent Extremism (CVE) reporting for twenty Somali journalists. They were seeking a contractor who was an expert in crisis communications and had experience working in African environments, as well as knowledge of organizing training in an international setting.

TASK: nDemand was tasked to organize, design the curriculum, and execute a training program for best practices of CVE reporting, taking into account the specific cultural climate and practices of Djibouti City and the sensitive nature of the material being reported on.

Countering Violent Extremism (CVE) reporting training in Djibouti City
Attendees pose for picture during Countering Violent Extremism (CVE) reporting training in Djibouti City, Djibouti

APPROACH: nDemand provided efficient support to USAGM to ensure their mission was successful from inception to execution. Leveraging our experience and vast knowledge of the African continent, we created a CVE training program that reflected the culture and customs of Djibouti City. We worked closely with the local embassy and reached out to local leaders to receive blessings for our training. We explored best practices for the region and tailored our training to meet the particular needs and culture of this location. We were diligent in creating a curriculum that educated journalists on effective communication strategies for sensitive information regarding CVE to the public.

In addition, nDemand fulfilled all the logistical requirements necessary for executing the training. We selected and onboarded trainers fluent in written and spoken Somali and English. Our team made all required airfare reservations for trainers, and arranged ground transportation for training participants for each day of training. Taking into account our knowledge of U.S. Government rules and regulations, per U.S. Department of State (DoS), and U.S. Department of Defense (DoD) international requirements, we sent our own staff to Djibouti. We supported the USAGM with payments for all travel, logical training accommodations (i.e., location, food, beverage, etc.), and payments to trainers, providing hotel rooms and a daily per diem for each trainer.

We prepared training materials, including an agenda, as well as promotional materials such as banners and flyers, and worked with the trainers to ensure that they had all the necessary materials for distribution to trainees. We reserved and paid for a conference room that accommodated all training participants and ensured all necessary amenities (including WiFi, audio/visual equipment, and laptops for each participant) were made available for the duration of the training. We liaised with all participants who attended the training, as well as officials and scholars who contributed resources.

RESULT: As a result of nDemand’s mission support, USAGM acquired successful CVE curriculum support, venues, and promotional materials. Our trainers successfully executed an efficient CVE training, offering vital strategic communication methods for reporting and working in environments such as Djibouti City. We worked closely with USAGM to provide tangible communication methods that promote peace and ethics. We provided USAGM with training evaluations that recapped the training content and highlighted its achieved results. We kept and recorded logs of all per diem and fees paid to trainers and provided an expense report to USAGM upon the training’s completion, utilizing our knowledge of fiscal accounting procedures and our particular expertise concerning USAGM’s financial reporting practices. We received tremendous respect from USAGM leadership and the trainees for the work executed.

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