MEdia Kit
Case Studies

Global Media Training: Exploring Digital Journalism, Storytelling, and Best Practices Huambo and Luanda, Angola

nDemand Consulting
June 7, 2021

Global Media Training: nDemand was tasked to organize, design curriculum, and execute a training program for journalists from mainstream media outlets that took into account the specific cultural climate and practices of Angola, and the sensitive nature of the material being reported on.

CLIENT: U.S. Agency for Global Media

PLACE OF PERFORMANCE: Huambo and Luanda, Angola

PERIOD OF PERFORMANCE: 9/2018-12/2018

TECHNOLOGIES USED:

SITUATION: The United States Agency for Global Media (USAGM) was in need of on-Site Training in Huambo and Luanda, Angola, exploring digital journalism, storytelling, and best practices. It was the responsibility of the journalists in Huambo and Landa to provide meaningful and peaceable updates, direction, and information whenever a crisis was at hand. USAGM was seeking a contractor who was an expert in crisis communications and had experience working in African environments, as well as knowledge of organizing training in an international setting.

TASK: nDemand was tasked to organize, design curriculum, and execute a training program for journalists from mainstream media outlets that took into account the specific cultural climate and practices of Angola, and the sensitive nature of the material being reported on.

nDemand | Training in Huambo and Luanda, Angola, exploring digital journalism
nDemand | Training in Huambo and Luanda, Angola, exploring digital journalism

APPROACH: nDemand provided support to USAGM to ensure their mission was successful from inception to execution. Using our vast knowledge of the African continent, we created a training program that reflected the culture and customs of Angola. We liaised with the embassy and reached out to leaders to receive blessings for our training. We explored best practices for the region and tailored our training to meet the particular needs and culture of this location. We were diligent in creating a curriculum that educated journalists in realistic ways to communicate sensitive information regarding counter-terrorism and counter-violence without inciting chaos within the public.

In addition to curriculum development, nDemand provided all project management support. We identified, vetted, and booked native trainers to deliver our developed curriculum. We supported the USAGM with payments for all travel, accommodation, and payments to trainers, providing a hotel room and per diem for each trainer. We made reservations for lunch and refreshment breaks for the duration of the training. We prepared training materials including an agenda, as well as promotional materials such as banners and flyers, and worked with the trainer to ensure delivery of all the necessary materials for distribution to trainees. We presented to the participants of the meetings in a clear, concise, and professional manner. We reserved and paid for the conference room that accommodated all training participants, and ensured all necessary amenities (including WiFi, audio/visual equipment, and laptops for each participant) were made available for the duration of the training. We liaised with all participants who attended the training, as well as officials and scholars who contributed resources.

RESULT: As a result of nDemand’s mission support, USAGM gained valuable knowledge in crisis communications support, tactics for approaching the African continent and its vast nations, mission-critical venues, and promotional materials. nDemand laid the foundation for success by facilitating all necessary preparation, acquiring hotel rooms, promotional materials, and appropriate venue accommodations for the training. We worked closely with USAGM to provide organized communications skills that promoted peace and ethics. We provided USAGM with training evaluations that recapped the training content and highlighted its achieved results. We kept and recorded logs of all per diem and fees paid to trainers and provided an expense report to USAGM upon the training’s completion, utilizing our knowledge of fiscal accounting procedures and our particular expertise concerning USAGM’s financial reporting practices. We received tremendous respect for the work executed.

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